Custom web design and development allow small business owners to avoid the generic imprint caused by using a standardized template. Customized websites also help businesses reach more potential customers because they rank higher on search engines than their free, template-driven counterparts. A professional website developer uses search-friendly code not available in free templates. Web development services also provide the type of polished and professional appearance that inspires consumer confidence and trust. Custom websites are also created with user-friendly properties in mind, which prevents prospective customers from clicking away in frustration when they can’t easily navigate the site and find what they’re looking for.